WYDE, a non-profit organization, is set to launch the $EAT business debit card in collaboration with Crowded—a Visa-powered card
that automatically directs a portion of the funds from every transaction to anti-hunger charities, Investing.com has learned.
The company, which operates what it calls the first "Impact Exchange" (a social impact marketplace), developed the card in partnership with Crowded—a fintech platform serving non-profit organizations.
The launch is expected to expand WYDE’s existing model—known as "philanthropic consumption," wherein financial activity generates charitable grants—by extending its scope from cryptocurrency trading to everyday business expenses.
According to information obtained by Investing.com, the card's structure ensures that a small fraction of every purchase made by merchants is automatically channeled to anti-hunger organizations—without the need for a separate donation or any additional action on the part of the cardholder.
Crowded will provide the underlying financial infrastructure, including payment processing, fraud protection, and integrated card management.
This launch follows a series of significant milestones for WYDE, including surpassing the 43,000 mark in meals funded through its Impact Exchange model, and establishing an exclusive national anti-hunger partnership with the organization Feed the Children.
The WYDE debit card aims to create a continuous funding mechanism driven by regular commercial activity, rather than by periodic charitable campaigns.