Donald Trump's family earned approximately $1.55 billion from the sale of World Liberty Financial tokens,
increasing their net worth by approximately $660 million. This is the conclusion reached by the Bloomberg Billionaires Index after accounting for previously undisclosed transactions.
The token in question is WLFI, the sale of which made World Liberty Financial the Trump family's most valuable asset—more significant than their stake in Trump Media & Technology Group or even their Mar-a-Lago resort. Bloomberg estimates that additional WLFI sales increased the family's net worth by approximately 9%, to $6.8 billion. The analysis used data from research firm Tokenomist.ai.
Since the end of 2024, the Trump family has been actively increasing its income from cryptocurrency projects—from Bitcoin mining to a memecoin associated with the Trump name. However, World Liberty now occupies a central place in this portfolio.
According to Bloomberg, the project publicly sold a large amount of WLFI in late 2024 and early 2025, raising over $550 million. An additional 5.9 billion tokens were also sold. Further analysis of the project's documents also revealed that another 1 billion tokens were likely allocated to early investors, although the nature of this transaction has not been confirmed.
Despite the family's growing paper fortune, investors in Trump-linked crypto projects are experiencing a difficult time. Both the WLFI token and Trump meme coins, as well as shares of Trump Media and American Bitcoin Corp., have fallen significantly in value over the past year. The WLFI price is currently less than 7 cents, down approximately 50% from the beginning of the year.
Because the Trump family's tokens remain locked, they are not directly included in the Bloomberg Billionaires Index calculations. However, on paper, their value has declined by approximately $2.4 billion during this time—assuming the family supported the new proposal and burned 10% of its supply.
Legal disputes are also creating additional pressure on the project. One of World Liberty's largest investors, crypto entrepreneur Justin Sun, filed a lawsuit in April accusing the company of extortion and an illegal attempt to confiscate his tokens. World Liberty denied the allegations and then sued Sun for defamation. Sun, in turn, denies these claims.